Clients
These partnerships range from short-term project support to long-term strategic consultancy.
Sweaty Betty - Senior Buyer
Led the sportswear buying division for 5 years, overseeing range planning, sourcing, and margin strategy across core and seasonal collections. Played a key role in elevating product performance and strengthening category identity within a competitive premium market.
Activewear Start-Up
Appointed by the founding team of an angel investor–backed start-up to build and lead the brand’s buying and product strategy. Created and developed a sustainable, bio-based activewear range, driving innovation and responsible production practices from concept to launch.
Women’s Best — Head of Buying (Consultant)
Working alongside the founders to lead and restructure the product function, providing strategic direction across design, development, and sourcing. Established new supplier frameworks, elevated product quality, and introduced processes that align creative vision with commercial growth.
O+A — Supplier & Process Audit
Delivered a short-term consultancy project to conduct a full audit of the brand’s buying, supplier, and product development operations. Identified key inefficiencies and implemented actionable solutions to strengthen transparency, workflow, and product delivery timelines.