ABOUT ME

I’m Daniella, a product and buying strategist with more than 15 years’ experience shaping women’s wear and premium sportswear collections for both start-ups and major retailers.

​

I’ve driven range strategies, margin improvements and product processes that fuel growth and brand strength. I now focus exclusively on working with design-led brands that want to scale with clarity and profitability.

My role isn’t “consultant for hire” — it’s strategic partner. I join leadership teams to sharpen product vision, elevate quality, lock in cost structure, and ensure every piece supports your brand’s promise and commercial goals.

If you’re ready to move beyond ‘good’ to exceptional — let’s build the product foundation your brand deserves.