Transforming Product into
Brand Growth
You've got sales. But your product engine is holding you back
Many fast-growing DTC sportswear brands face a hurdle between £1M and £10M. Their product range expands organically, but profit margins are tight and product strategy lacks clear ownership.
Margins Eroding
You're selling well but costs are increasing. No one's running systematic cost engineering or challenging supplier pricing.
Range Lacks Coherence
New styles added reactively. No clear category architecture or seasonal strategy anchoring decisions.
Critical Path Chaos
Launches are stressful. Samples arrive late, factories need constant chasing, and there's no clear process.
Budget Restraints
You can't justify a full-time Head of Product yet — but you're making £100k decisions without one.
Your brand has traction.
Now it needs a product strategy that scales it
I bring nearly 20 years of buying, range planning and commercial strategy to sportswear and activewear brands — whether you need an embedded head of product, a strategic partner for a specific project, or expert guidance to move faster and smarter."
I help ambitious founders and fashion teams create, develop and scale sportswear product ranges that sell — profitably, on time, and with purpose.
WHO I HELP
Sportswear & lifestyle startups
Growing DTC brands
Founders with product ideas but no buying and product background
Teams needing freelance product leadership
For Brands That Want The Next Level
Why work with me?
What I give you
With 20 years leading buying and product strategy in womenswear and premium sportswear, I help brands translate ideas into collections that sell — and sell well.
I work with founders and leadership teams to shape product offerings, optimise margins, set pricing structures, and future-proof their brands — ensuring every piece delivers on both commercial and creative goals.
I bring strategic and creative leadership to design-led brands, helping them embed sustainability, define their voice, and grow with clarity and confidence.